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Wait, What’s a Superfood? The Mystery Solved

Have you found yourself scratching your head, wondering, “What are superfoods?” and “Should I be eating them?” “Is this just a marketing term cooked up to confuse me?” “Will they magically make me healthier?” If you’ve found yourself here, don’t worry – you’re not alone. 

Where does the term superfood come from?

The term “superfood” dates back to World War I when it was first used for marketing purposes. (If you are a food nerd like us, you’ll the full history from our friends at Harvard is pretty fascinating!) There’s still a lot of hype around the word “superfood,” but now health professionals also use the term to clue us in to foods that are naturally nutrient dense. Healthline asks us to keep in mind: “Though many foods could be described as super, it’s important to understand that there is no single food that holds the key to good health or disease prevention.”

So, should I ignore the term superfood?

No way! If you see the word “superfood,” it can be a create indicator of finding real foods that you definitely want in a balanced diet. We simply recommend always doing your homework before putting food in your body since the term "superfood" is not regulated.  

What's a true superfood then?

The good news is that there really are some “super” foods that are super dense in nutrients. Many are high in antioxidants, and all help assist in maintaining optimal health with balanced living. There are even some superfoods, like coconuts, that you can almost live on (check out the discussion on Reddit about how long you can survive on an island with just coconuts to eat). You know how much we like to eat real food, so we’ve thought about only eating coconuts, but honestly, we like all our other favorite superfoods too much to choose just one.

Here’s a list of some true superfoods that we love:

  • Blueberries
  • Coconut
  • Raspberries
  • Cinnamon
  • Sweet Potatoes
  • Kale
  • Raw Cacao


We love blueberries because of their super sweet taste, and their high antioxidant, free-radical busting properties. Not to mention the phytochemicals, Vitamins C and K, and the fact that you can pair them with anything from salads to your coconut yogurt, and even your smoothies.

Blueberry Superfood


With coconuts, you get both the calories from the “meat,” as well as the nourishing coconut water you can live on. Coconuts have the good fats we all need, and they’re anti-bacterial and anti-fungal.


Raspberries provide an excellent contrast, with the perfect combination of sweet and sour (depending on the variety). We love how raspberries are out to save the world, eliminating free-radicals as fast as they can from all who consume them.

Raspberry Superfood


Cinnamon has been shown to help lower cholesterol, alleviate symptoms of PMS, while decreasing inflammation. Remember that ginger-turmeric tea recipe we gave you? Next time your stomach is upset, try adding cinnamon to it! See what wonders your mouth will taste, and the relief it provides to the tummy.


Kale is another one for the books. With high contents of vitamins and minerals like Vitamins A, C, and K (great for vision), and low in caloric content, you’ll be sure to add it to your salad next time. Or your organic energy bar. Whichever.

Kale Superfood

Sweet Potatoes

Another great vegetable that’s loaded up with Vitamins A and C is the sweet potato. When they’re not helping combat inflammation and boosting the immune system, they’re off doing the extraordinary work of improving your eyesight. These aren’t in a LivBar yet, but maybe someday!

Raw Cacao

Raw cacao is famously known for its high amounts of antioxidants. Did you know that raw cacao has the highest plant-based source of iron? We thought that was pretty rad, so naturally, we include it in our organic energy bars.

Raw cacao also helps to elevate the mood, which is probably why chocolate is so popular (though we prefer to get our cacao in real food).

Cacao Superfood

Be super

While this is not an extensive list of all the true superfoods out there (or even all of those in LivBars), we encourage you to try one or two this week. See if any of these delicious foods float your boat. We think you’ll feel and taste the difference when you eat real food.

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