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Liv Foods Exhibits LivBars at Natural Products Expo West 2022


Liv Foods Samples Fastest Growing Organic Vegan-Friendly Wellness Bars at Anaheim Natural Product Trade Show

SALEM, Ore. (Feb. 28, 2022) –  Liv Foods Inc., the company behind LivBar, a low-allergen ancient grain and seed energy bar packaged in a compostable wrapper, is bringing their industry-disrupting organic wellness bar to Natural Products Expo West 2022 in Anaheim, Calif. on March 9-11.

Over the three day event, Liv Foods will be showcasing their entire organic wellness bar product line, which has recently been reformulated to be all-vegan.

“From the beginning, LivBar's goal was to empower people to make choices for themselves and their family that they can feel good about. I’m proud to say, we're making that happen, and disrupting the bar category in the process," shared Wade Brooks, Liv Foods CEO. "We’re excited to have people sample our improved all-vegan formula at this year’s Expo West."

Liv Foods recently replaced honey with organic coconut nectar as the primary natural sweetener in LivBars to further enhance their all-natural taste.They’ve also removed baking soda, brown rice and sesame seeds from the LivBar formula, opting for more nutrient-dense and allergen friendly alternatives. The new formula has been well-received by organic food enthusiasts and has positioned LivBar as an industry-disruptor in the wellness bar space.  

SPINS, a health and wellness-focused data company that records the sales trajectory of organic brands, lists LivBar as the number one growing organic wellness bar. According to their data, LivBars saw a 166% increase in dollar growth the past year, resulting in LivBar outpacing the growth of the top 10 brands in the same category. 

LivBar wellness bars are available in all 50 states and can be found in major retailers like Sprouts, Whole Foods, Fresh Thyme, Bristol Farms, Hy-Vee and Natural Grocers.

Free product samples will be available daily at their booth, located in the North Hall at space #2114.

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About LivBar

LivBar’s mission is to empower humans to eat what’s good for themselves, their families and the planet. LivBar was founded in 2012 in Salem, Oregon by Jan Johansen, nutritionist and fitness expert. When Jan failed to find a truly healthy and delicious nutrition bar for her clients, she created the LivBar recipes. Every LivBar is vegan, certified organic, low-allergen, filled with real food ingredients like ancient grains and seeds, and packaged in a home compostable wrapper. LivBars are crunchy & chewy and come in five unique flavors: Coffee Maple Cacao, Raspberry Maca, Blueberry Vanilla, Ginger Lemon Turmeric and Lemongrass Cherry Matcha. For more information, visit LivBar.com and follow LivBar on Instagram, Twitter, Facebook, LinkedIn, Pinterest and TikTok.