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LivBar Appoints Jan Johansen As Chief Executive Officer


SALEM, Ore. (April 28, 2022) – LivBar, producers of low-allergen ancient grain and seed energy bars, announced today that Jan Johansen, practicing nutritionist, fitness expert and founder of the company, has succeeded Wade Brooks as Chief Executive Officer after his departure last month.

“Empowering people to heal themselves with food is my life’s work," shared Johansen. "Taking a more active role in the company will allow me to continue putting LivBar at the forefront of the nutrition revolution. I’m excited for all that lies ahead."

Under Johansen’s leadership, LivBar will lead the discussion on the healing benefits of eating real food and further reinforce the growth the company has seen over the past 12 months.

“Jan is the natural choice for this next phase of LivBar’s evolution. Her commitment to the brand’s mission is apparent in everything she does,” said Stephanie Roberts, Director of Marketing at LivBar. “The team is thrilled to have her energy and insight to lead the way as we support customers along their health journey.”

Johansen founded LivBar after noticing a lack of truly healthy and delicious options in the nutrition bar category. Today, LivBar uses the same recipes that were originally crafted by Jan in her kitchen 10 years ago. Every bar is handmade with nutritionally dense ingredients that offer a satisfying flavor experience and a unique crunchy and chewy texture. What began as a mission to nourish Johansen’s community and loved ones, has grown into a brand leading the real food revolution in all 50 states.

SPINS, a health and wellness-focused data company that records the sales trajectory of organic brands, listed LivBar as the number one growing organic wellness bar. According to their data, LivBars saw a 166% increase in dollar growth the past year, resulting in LivBar outpacing the growth of the top 10 brands in the same category. 

LivBars can be found in major retailers like Sprouts, Whole Foods, Fresh Thyme, Bristol Farms, Hy-Vee and Natural Grocers.

 

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About LivBar

LivBar’s mission is to empower humans to eat what’s good for themselves, their families and the planet. LivBar was founded in 2012 in Salem, Oregon by Jan Johansen, nutritionist and fitness expert. When Jan was unable to find a truly healthy and delicious nutrition bar for her clients, she created the LivBar recipes. Every LivBar is vegan, certified organic, low-allergen, and filled with real food ingredients like ancient grains and seeds. LivBars are crunchy & chewy and come in five unique flavors: Coffee Maple Cacao, Raspberry Maca, Blueberry Vanilla, Ginger Lemon Turmeric and Lemongrass Cherry Matcha. For more information, visit LivBar.com and follow LivBar on Instagram, Twitter, Facebook, LinkedIn, Pinterest and TikTok.

 

Read the full news release here.