"The battle of the snack bar brands continues as 100% organic snack bar brand LivBar throws down a gauntlet of its own, challenging all bar manufacturers to move to 100% compostable wrappers."
Read the full article by Gill Hyslop
LivBar responds to CLIF Bar’s open letter, asking for its competitors to not just move to organic, but issues an additional compostable packaging challenge.
Most important grocery industry event of the year provides LivBar with additional growth opportunities.
Stateman Journal: Salem-based superfood energy bar company, LivBar, scales up for nationwide distribution
Article Excerpt: "Most energy bars that are on the market today are candy bars that are pretending to be nutritious, " explained [Jan] Johansen, "If you take the time to read the ingredients on the back of the packaging you will find a host of different processed sugars and protein isolates and concentrates."
Review Excerpt: "While I’ve always wanted to be the type of person to make my own nutritious bars at home, I never seem to find the time or have the right ingredients. I’ve tried my hand at a few different energy bites but they never turn out just right. So when I found LivBar, I was delighted to see some of my favorite ingredients packed into these healthy options!"
THE DYRT TEAM VERDICT OF LIVBAR:
“I really like that LivBars are made in Salem, OR. It’s great to know that a local small business is behind them. And as someone who usually picks snacks based on flavor instead of substance, I feel comfortable knowing I won’t have to choose between taste or quality ingredients.” — Taylor (usually snacks on Tootsie Rolls)
“It isn’t too mealy or gluey or hard like some health snacks can be. It’s the first time I’ve tried a supplement bar that tastes like real, appealing food instead of dessert-protein Frankenstein.” — Meg (usually snacks on corn chips)
“These bars do a really good job of integrating unique and exciting flavors into something both yummy and filling. I would definitely bring these out on the trail.” — Maggie (usually snacks on frozen waffles)
“The blueberry vanilla kale bars are super tasty and light.” — Sarah (usually snacks on beef jerky)
“I tried the lemongrass, cherry, matcha. I like that it’s made of real ingredients, not artificial junk. The lemongrass flavor really stands out. It’s a nice texture – it’s somewhat hard to the touch but soft and chewy once you bite into it. Really unique flavor options. Love that the wrapper is compostable!” — Anna (usually snacks on granola)
Article excerpt: "They provide the nutrients and energy to get through a day of skiing or snow shoeing. They just taste so natural and they are big enough to enjoy throughout the day if you just need a quick pick me up in-between runs."
Serial Entrepreneur, Angel Investor, and former Entrepreneurship Professor,
Wade T. Brooks, hired as CEO, raising capital and fueling growth.